FOCUS AREAS: Marketing, Sales, Positioning, Awareness
KEY PROCESSES: Research, Strategy, Design, Implementation, Feedback
01. About
The importance and depth of value of a strong brand is hard to overstate. Therefore, it should be handled with care, with purpose, in a collaborative environment, and with proven, thoughtful guidance from experienced brand engineers.
When we discuss brand evolution we are conveying the idea that brands exist even if branding initiatives have not yet begun—they are the organization’s mission, products and services, value proposition, market position, and perception. The actualization of a new brand or revising one is both an analytical and creative process.
02. In Action
The processes involved in working the voice and visualization of an organization’s mission, products and services, value proposition, market position, and stakeholder perceptions are both analytical and creative by nature. We use both our right and left brains to evolve ideas from napkin concepts to polished deliverables. I have a true appreciation for the breadth of talent that goes into effective branding. I also appreciate that a brand alone does not deliver on an organization’s promises. Branding requires a commitment to its prominent importance, as well as an attention to the time and investment required to meet its fundamental goals.
I often begin a branding endeavor by asking the questions, “What makes this organization remarkable?” and, “What does someone have to gain from what this organization offers?” Through analysis of these and other insights, and, of course, multi-layered ideation I serve as a guide to the processes for both management teams and my creatives.
I worked extensively with Ramsey to develop the brand for my law firm. He guided me through the process of thinking through our brand vision, working with the stakeholders to develop the feel, look, and representation of our brand in the marketplace, and then guided us through design and deployment of a website and brand elements that we’re very proud of. Our clients love our branding, and our colleagues and collaborators are impressed (if a little jealous)! Ramsey took a process that could easily be overwhelming and broke it down into manageable components, leading us through brand discovery in a very rewarding and effective way.
– MATT McCLINTOCK, Founder and Executive Managing Director
I love Jonathan’s work…LOVE IT!
– JUDY JONES, National Business Development Manager