I bridge strategy and execution as a director/producer. I acquired a certification in servant-leadership management and operate fluently in cross-functional environments—both horizontally and vertically. I operate as an active channel across departments, with an organization’s internal and external stakeholders, and with industry experts and influencers. I connect c-suite executive goals with individual team performances, manage projects and budgets, and use my insatiable curiosity to learn and my willingness to innovate to solve problems and deliver results.

I develop effective, holistic lifecycle marketing strategies. With ever evolving omnichannel opportunities, these plans need to be responsive to measured performances, accountable to ROI goals, and, at the same time, open to experienced insight and skillful innovation. In guiding creative teams to bring concept-to-completion results, I leverage my own hands-own expertise to hone the productions and analyze the impact. MarTech/AI workstream systems that increase efficiencies and improve data analysis also help ensure that efforts such as audience segmenting, journey orchestration, and experiential personalizations are meeting targeted KPIs.

I am a forever adopter and implementor of proven and emerging technologies. In fact, I have been brought in as a consultant on technology solutions by companies as notable as Sony Corp. I know from experience that tools come and go; they will compete and evolve, including these most recent AI-focused marketing automation, analytics, and campaign management solutions. I am highly skilled at and enjoy this continual implementation and testing of new solutions. What I found counts most is being able to vet them with discernment, to quickly learn how to use them, and to know how to integrate them into workflows toward greater efficacy. This kind of tech management is something I bring with determination and stamina.

A full array of MarTech solutions I have used would be extensive and it is ever growing. As a few examples, I am accomplished with creative production tools such as the entire Adobe Creative Suite and an assortment of video and still image production tools; a variety of AI creation solutions; web platforms like WordPress, Squarespace, and HTML coding and droplet management; deployment and automation software such as Hubspot, Monday.com, and campaign solutions for email/SMS; analysis solutions like Google or Adobe Analytics; and work management systems including Microsoft Office Suite, Google Workspace, and Asana.

Using applied research, collected data, experiential and creative insights, and trend awareness I create and enhance an organization’s brand identity and market positioning. My cross-platform initiatives reach local, national, and global audiences by thoughtfully encapsulating an organization's unique purpose, culture, and prowess, amplifying their visibility, and growing their reach. 

This is where my career began. With over two decades of film and video production experience, my impact-oriented promotional, fundraising, educational, and documentary films have garnered awards, realized organizational growth objectives, and impacted audiences with absorbing content and meaningful, engaging stories. In the past I have held nearly every creative and technical position in the field. Today, much of my work in this field is as a Producer, Director, and Writer and while I still hold a camera and edit stories together, I also put together excellent crews in cinematography, audio production, editing, and motion graphics. 

My own award-winning print and digital graphic design productions include online content, presentations, brand resources, fundraising and sales materials, educational content, motion graphics, event provisions, and promotional items. I carry this experience with me as a marketing team leader and thoroughly enjoy working with emerging creatives to hone their craft.

Copywriting is an area that permeates nearly all of my creative and strategic endeavors. I work collaboratively and independently with content spanning expository, narrative, and persuasive styles in both short and medium formats. I bring a strong voice, consistent tone, and rich storytelling ability to create concise, clear, and meaningful messages. I also excel at crafting focused campaign messaging and memorable slogans.

I develop creative and strategic digital materials for websites, social platforms, and apps. I bring a holistic and omnichannel approach that includes devising big-picture campaign plans, thoughtful content calendars, and production efficiencies. I apply multiple content development & deployment tools to create informational, engagement, educational, business, and e-commerce materials.