As a strategist, I develop effective, holistic, and omnichannel marketing and communications plans. I nurture and guide production staff, bringing extensive, hands-on experience to the team. I also implement workstream systems to increase efficiencies and guide the analysis of goal-driven results in directing our ongoing efforts.

Applying data, experiential and creative insights, and trend awareness I create and enhance an organization’s brand identity and market positioning. My cross-platform initiatives reach local, national, and global audiences by thoughtfully encapsulating an organization's unique purpose, culture, and prowess, amplifying their visibility, and stabilizing their position. 

This is where my career began. With over two decades of film and video production experience, my impact-oriented promotional, fundraising, educational, and documentary films have garnered awards, realized organizational growth objectives, and impacted audiences with absorbing content and meaningful, engaging stories. In the past I have held nearly every creative and technical position in the field. Today, most of my work in this field is as a Producer, Director, and Writer and I put together excellent crews in cinematography, audio production, editing, and motion graphics. 

My own award-winning print and digital graphic design productions include online content, presentations, brand resources, fundraising and sales materials, educational content, motion graphics, event provisions, and promotional items. I carry this experience with me as a marketing team leader and thoroughly enjoy working with emerging creatives to hone their craft.

Writing and editing is an area that permeates nearly all of my creative and strategic endeavors. I work collaboratively and independently with content spanning expository, narrative, and persuasive styles in both short and medium formats. I bring a strong voice, consistent tone, and rich ability to create concise, clear, and meaningful messages. I also excel at crafting campaign messaging and slogans.

I develop creative and strategic digital materials for websites, social platforms, and apps. I bring a holistic and omnichannel approach that includes devising big-picture campaign plans, thoughtful content calendars, and production efficiencies. I apply multiple content development & deployment tools to create informational, engagement, educational, business, and e-commerce materials.